The challenge: one customer group, many data sources and limited budgets. How do you communicate efficiently to your entire data base when you don’t have a consolidated data source?
A challenge faced by all businesses today and thus, their marketing agencies, is the proliferation and use of multiple data management systems in every area of business; (sales, customer service, finance, IT, etc.) with the need to consolidate that information to gain a more rounded view and understanding of customers within those disparate databases.
Our agency believes in a closed-loop approach to designing, executing and managing customer relationships. This means that we first consolidate the information you have on your existing customers, members and/or prospects. We can then either augment that data with 3rd party data or begin segmenting them into individual groups for direct marketing campaigns (best/loyal; most growable; at risk; target prospects etc.).
Doing so without re-deploying or re-investing in the existing database applications utilized within your organization becomes key to providing a quick turnaround and lower-cost deployment, which drives a higher marketing dollar ROI.
So we utilize our web-based solution tmDataIQ™ to consolidate and manage data between various data sources, which syncs with our digital marketing application to provide customized communications with real-time tracking and reporting from each campaign.
Summary of tmDataIQ™ features:
- Efficient importing of data from various data sources (internal or 3rd party) into a manageable, single data source.
- Real-time or batch connectivity to other tmSuite™ digital marketing applications such as tmMailCast™ or tmContest™, which allows us to create on-demand and trackable campaigns for our clients.
- Quickly merges and verifies accuracy of data when uploading .csv files (or other) and mapping against a common data-table (with pre-defined mandatory and/or non-mandatory fields).
- Full, drill-down reporting including exception report of missed or incorrect fields when uploading additional data.
- Data tracking including uploaded date/time stamp report and results in real-time.
- Option for personalized digital e-mail campaign ‘tracking report’ by user, group or sub-groups, when used with our digital marketing tools.
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